Also there is a rivalry between clubs to come up with a superior football shirt design as they will be wearing it all season. It is very important that the design is a good design because there is a lot of money to be made from football retail sales each year and it is a business that the major clubs like to cash in on.
Many decades ago football shirts were not what they are today in terms of fashionable accessories and bright colours. They used to be much plainer in design and the sole purpose they served was to reflect the team’s colours and to show which side a football player was on. A football kit in its purist form is just a way to differentiate between the two teams when playing a game of football.
As football became more popular it meant that the football clubs had to register their teams colours and from this point onwards football shirts became not just a way to tell the difference between teams but they became part of the football club and the players that wore them.
As the years passed by it has become a very good way for football clubs to monetise this product for their football fans and began selling them to fans throughout the year which made them considerable profit.
Next came the sponsors and having the sponsor of the football club printed across the football tops was one of the biggest advertising slots available ever. So if we take the Barcelona shirt and Barcelona kit, we can see that the sponsor for them is Unicef this year and so on every single official football shirt sold worldwide for Barcelona, the brand Unicef will feature on it, which really conveys the power of the football shirt in this modern age.
Another aspect of the football tops was the numbers that are printed on the back and they used to be corresponding to certain positions, however now they are not so strict in which number you have. Also the printing of the footballers name on the back helps both the spectators, commentators and the fans know who is on the ball at any one time.
The fabric of the shirts has changed dramatically and recently the fabric is